Wild Season Ticket Holder Event

The Minnesota Wild Season Ticket holder select a seat event is the beginning of July. The event allows Wild season ticket holders the opportunity to upgrade their seats, if available. Ticket holders are assigned a time slot to enter the Xcel Energy Center and look around at open seats. If you want to add seats or change seats, you go and sit in those seats and one of the ticket sales representative will come and help you change your seat location. There are literally pieces of paper taped to seats, you may think it is chaos, but it is actually well organized system.

Minnesota Wild Season Ticket Waiting List Generates Income

The Minnesota Wild have reported that they have a 7,500-person waiting list for Wild season tickets. Wow! That is a lot of hockey fans waiting for tickets. If you figure the Wild gets a $100 annual fee from all of these people that means the Wild collects $750,000 every year. I realize that the money is not pure profit because the money paid gets applied to your season ticket balance after you make your seat selection (perhaps after years on the waiting list.) But the interest that the Minnesota Wild earns off of those waiting list fans surely adds up and if you add it up over the past seven years, I am guessing it would be enough to pay a salary or two. I wonder what the Minnesota Wild does with that ticket slush fund? What I wouldn’t do to be an NHL team accountant!